Writing Case Study


Writing Case Study: Techniques and Useful Ideas

Developing an effective case study is some kind of an art. And what’s more, writing case study without careful planning usually results not in the best way.

Writing Case Study: Techniques

Involving the customer into the case study development process helps ensure customer cooperation and approval and results in an improved case study. Get customers permission before writing the document, secure approval after drafting the document.

  • Write all customers quotes for their review.
  • Establish a document template that will help to build the brand.
  • In the problem section, begin with a general discussion of the issue that faces the relevant industry. Then, describe the specific problem or issue that the customer faced.  In the solution section, use the opposite sequence.

Writing Case Study: Tips

  • Start your case study by identifying the person or organization along with relevant information. Introduce the decision or dilemma. Set out two or more possible options. One of these options may be to do nothing, to keep the status quo. Another option may require significant changes, and the third may need more modest changes.
  • As you set the options they should offer distinct choices to the reader.
  • Provide the basic facts and opinions the reader will need to make a logical choice. You need to provide all critical information without giving away the solution. You may even introduce a few false trails.
  • Provide an outcome if possible. Let the reader know which option the person or company chose, and how that decision worked out. 

Point out benefits if possible. It can be challenging but not impossible. If benefits cannot be quantified, try to develop a range of qualitative benefits. Photos will further personalize the study and help form a connection to readers. After receiving final approval from the customer and after finishing your case study, provide a PDF, as well as printed copies, to the customer.

Writing a case study never was easy. Even if you have the best plan, a case study is doomed to failure if there is no exceptional writing skills and marketing experience that these documents require. Use carefully advises and techniques provided in this article and you will find that writing a case study can be easy.

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