It is not an easy question. Moreover, the teacher does not want to get a purely hypothetical marketing plan which is completely useless. Your teacher wants to get an original marketing plan written from scratch; the plan which can be truly implemented in real world of business. Thus, be ready to work hard and to spend endless hours researching, drafting, organizing ideas, and writing the marketing plan.
Before you may start writing a marketing plan, you should define your target market and evaluate the current or the potential needs of your target consumers. This step includes conducted a thorough market research which include one of the following methods:
At this point, you need to develop a clear mission statement which includes the overview of the nature of your business, services, and market. A couple of sentences would be enough.
This section of your marketing plan should describe the potential buyers of your product or service. Segments may cover specific people by their role in a company or by their needs (in case of consumers)
In order to understand your market, you need to proceed with the market research and identify their needs. In addition, the internal analysis should be done to identify whether you can offer new products and services.
Nobody will know about your unique product or service if you do not promote it. The key for successful marketing is the understanding of motivations for consumers to buy the product or service.
Of course, the above advices do not cover all aspects of marketing plan writing and you should pay attention to analysis of competition, marketing goals, evaluation of goals, and many other aspects of writing and researching process.
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